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The Brief
To create awareness for the Century City Conference Centre Development and to generate interest in the venue as a potential events space.
To generate venue and hotel bookings.
To highlight The Square as a vibrant social space.
Xzibit Service Offering
- Lead Marketing Agency
- Exhibition services
- Digital Marketing
- Marketing Collateral
- Project Management
Including:
- Strategy
- Campaign Management
- Creative
- Production
- Administration
The Strategy
In order to achieve business objectives, we recommended a combination of trade show marketing as well as digital communication.
The power of face-to-face marketing that the exhibition industry brings was an ideal platform to showcase the prestigious conference centre as a new comer to the industry.
A successful series of trade show participation brought credibility to the brand and enabled lead generation.
We strategized a digital marketing campaign including social media, content marketing and advertising. In addition the strategy around trade show participation extended into the PR arena including advertorial content and targeted meetings with potential clients.
THE TRADE SHOW STAND CONCEPT
The Target Audience
- Corporates
- Professional Conference Organisers
- Meetings, Incentives, Conferences & Events
- Private Event Organisers
- Government
THE TRADE SHOW STAND RESULT
The Hard Hat Event Concept
The Hard Hat Event Result
Marketing Collatoral
The Response
- Generation of brand awareness for Century City Conference Centre and Hotel
- Brand introduction to the MICE industry including its stakeholders and the new venue as well as the Century City Precinct Development
- Communication of brand values
- Industry education on venue facilities and service delivery aspirations
- Attracted interest in venue bookings and hotel accommodation